Marketlytics buyer-window signal capture

Evidence

• ProCook reported £31.3 million of ecommerce revenue and 22.9 percent growth for fiscal 2026.
• ProCook's official annual results say it has established a technology change programme.
• The annual results say ProCook is moving away from custom-built monolithic technologies toward a software-as-a-service model.
• The annual results say ProCook is transitioning warehouse operations to DHL Supply Chain.
• Marta Kimatrai Navas is listed as Ecommerce Director in the official leadership record.

Practical opening

“ProCook has established a current technology change programme. The company is moving away from custom-built monolithic technologies. That suggests measurement acceptance should remain independent from the platform build. We could map the commerce events, reconcile the baseline, and return a tested cutover scorecard.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

The internal ecommerce team or an unnamed Shopify implementer may already own GA4 and GTM acceptance.

Decision ownerMarta Kimatrai Navas, Ecommerce Director · LinkedIn: https://uk.linkedin.com/in/marta-kimatrai-navas-a8564830 · Functional ecommerce owner; ask whether measurement acceptance is already assigned.

Evidence

• Lodgify's official LinkedIn page reports more than 350 staff.
• The named growth owner requested an experienced GA4 consultant for a production-ready implementation.
• The brief requests granular event tracking from first traffic touchpoint through conversion.
• The same owner previously requested a website agency and explicitly excluded freelancers.

Practical opening

“The growth owner requested an experienced GA4 consultant for a production-ready setup. The brief covers granular event tracking from first traffic touchpoint through conversion. That suggests a clean measurement-acceptance project outside the website build. We could implement and QA the priority GA4 and GTM journeys, then return accepted reports and a repeatable test pack in six weeks.”

Claim boundaryDo not claim that the request remains open, that a consultancy is eligible, that MakeBuild excludes analytics, or that a budget is approved.

The request may already be filled because the public post is about one month old.

Decision ownerAnabel Morgal Martín, Global Growth Manager · LinkedIn: https://es.linkedin.com/in/anabelmorgalmartin · She authored the GA4 request. Confirm that it remains open and that a specialist consultancy is eligible.

Evidence

• The role owns the pipeline model, including channel mix, spend allocation, conversion rates, and stage targets.
• InfluxData made InfluxDB 3.11 generally available for InfluxDB 3 Enterprise on 2026-07-30.
• The live role must make InfluxData's product-led and enterprise funnels work as one engine.
• The role explicitly manages agency and contractor relationships.
• Jill Guest has a current public InfluxData growth profile and direct LinkedIn route.

Practical opening

“InfluxData made InfluxDB 3.11 generally available for InfluxDB 3 Enterprise. The role must make the product-led and enterprise funnels work as one engine. That suggests a fixed launch-measurement bridge for the incoming Director to inherit. We could reconcile one launch cohort from Marketo through Salesforce, QA the readout, and hand the accepted rules to the incoming Director.”

Claim boundaryDo not claim that attribution is broken, that the existing agencies failed, that budget is approved, or that InfluxData is seeking MarketLytics.

An existing agency or contractor may already own Marketo-to-Salesforce attribution and launch QA.

Decision ownerJill Guest, VP, Growth · LinkedIn: https://www.linkedin.com/in/jill-guest · Current growth owner and reporting line for the role. Confirm the Director and agency ownership before offering the bridge.

Evidence

• Poppy & Peonies' Director of Ecommerce role puts the DTC site, conversion funnel, Shopify roadmap, and third-party integrations under one owner.
• The VP of Growth role requires the launch and continued scaling of TikTok Shop as a new acquisition and commerce channel.
• The same role requires acquisition, ecommerce, and retention data to connect into unified business decisions.

Practical opening

“Poppy & Peonies is launching and scaling TikTok Shop as a new acquisition and commerce channel. The growth mandate connects acquisition, ecommerce, and retention data into unified business decisions. Together, those facts expose a bounded cross-channel measurement build. We could map TikTok Shop into the existing funnel and lifecycle reporting before launch data fragments.”

Claim boundaryDo not claim that Poppy & Peonies has broken tracking, an approved consultancy budget, or no current agency.

The roles show internal hiring and existing agency relationships, not a request for outside analytics help.

Decision ownerNatalie Dusome, Founder and Chief Executive Officer · LinkedIn: https://www.linkedin.com/in/natalie-dusome-34840a76/ · Email: natalie@poppyandpeonies.com (validated) · Founder-led route; keep the message on TikTok Shop measurement continuity.

Evidence

• Edible Brands operates three concepts across more than 700 locations worldwide.
• Edible Arrangements launched a redesigned mobile app and a reimagined rewards program on 2026-06-15.
• Edible Brands says it will execute a 2026 enterprise replatform across key ecommerce, POS, and ERP systems.
• The digital owner publicly thanked outside partners for helping bring the new experiences to life.
• Erica Randerson is listed as Chief Digital Officer, GM of Edible.com in the official leadership record.

Practical opening

“Edible Arrangements recently launched a redesigned app and rewards journey. The company also plans an enterprise replatform across ecommerce, point of sale, and ERP. That suggests measurement acceptance should be separated from the platform build. We could baseline the critical journeys and hand back a tested cutover scorecard.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

Edible Brands has an internal Digital and Technology Center of Excellence, so the pitch must be independent acceptance QA or temporary capacity, not outsourced ownership.

Decision ownerErica Randerson, Chief Digital Officer, GM of Edible.com · LinkedIn: https://www.linkedin.com/in/helloericaranderson · Email: eranderson@edible.com (validated) · CDO route; explicitly exclude the regulated portfolio brand.

Evidence

• Grove uses Shopify custom events, Braze, and live data from an AWS warehouse for customer journeys.
• Grove reported on 2026-08-06 that it launched a new subscription experience during the second quarter.
• Grove used Dey's End Consulting, a Shopify Partner Consultant, during its platform proof of concept and migration planning.

Practical opening

“Grove has just launched a new ecommerce subscription experience. Grove previously used a Shopify partner consultant for migration planning. That suggests a bounded subscription and lifecycle continuity check after the migration. We could validate the event handoffs and return one trusted acquisition-to-renewal cohort view.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

Grove has capable internal martech ownership and active vendors, so the entry must be a narrow independent measurement bridge, not generic implementation help.

Decision ownerMargaret Oros, Head of Marketing Technology · LinkedIn: https://www.linkedin.com/in/maggieoros · Email withheld after an unverified result; use the public LinkedIn route.

Evidence

• KINTON customers can earn points through stores, the branded app, and the website.
• KINTON says accounts from its previous UEAT ordering platform do not carry into the new system.
• Smooth Commerce launched KINTON's branded app and loyalty program across more than 55 locations.

Practical opening

“Accounts from KINTON's prior ordering platform do not carry into the new system. Smooth Commerce launched the new app and loyalty program across more than fifty locations. That suggests historical source continuity needs a separate measurement owner. We could reconcile the account reset and validate acquisition, order, store, and loyalty events.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

Smooth Commerce describes itself as an all-in-one ordering, customer-marketing, and loyalty platform, so discovery must prove the independent continuity seam is outside its remit.

Decision ownerAlan De Luna, Head of Marketing · LinkedIn: https://ca.linkedin.com/in/alandeluna · Email: alan.deluna@kintonramen.com (validated) · Head of Marketing route; acknowledge Smooth Commerce and avoid a platform pitch.

Evidence

• Alice + Olivia says Shop Pay volume changed what its traditional step-by-step checkout funnel could explain.
• The Shopify customer case planned Alice + Olivia's full storefront launch for August 2026.
• Shopify's customer case says Alice + Olivia is concurrently moving from Salesforce Marketing Cloud to Klaviyo.
• Noibu identifies Carrie McMahon as Alice + Olivia's Ecommerce Product Manager.

Practical opening

“The full Shopify storefront launch was planned for this month. The brand is also migrating its CRM to Klaviyo. That suggests a bounded cross-stack measurement continuity check at cutover. We could compare the revenue events and return a prioritized post-cutover repair backlog.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

Domaine or Noibu may already own the cross-stack QA seam, so outreach must ask before proposing work.

Decision ownerCarrie McMahon, Senior Product Manager, Ecommerce · LinkedIn: https://www.linkedin.com/in/carrieamcmahon · Email: carrie.mcmahon@aliceandolivia.com (validated) · Ecommerce product owner; acknowledge the replatform agencies.

Evidence

• Jump raised an $80 million Series B in February 2026 to support its current scale-up.
• Jump's live role defines trusted weekly channel reporting tied to pipeline as a success measure.
• The same live role requires UTM, attribution, and CRM-tied Salesforce reporting fluency.
• The role will direct agency and contractor resources while the team scales.

Practical opening

“Jump expects weekly channel performance reporting tied to pipeline. The measurement contract names UTMs, attribution, and CRM-tied reporting. That suggests the measurement bridge can be separated from media execution. We could reconcile campaign identity into pipeline and return a trusted weekly investment view.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

A new senior performance hire may internalize the scope.

Decision ownerParker Ence, Co-founder and CEO · LinkedIn: https://www.linkedin.com/in/parkerence · Email: parker@jump.ai (validated) · Founder route; keep the scope to marketing metadata and exclude advisor data.

Evidence

• Summersalt has used Optiversal as a bounded outside specialist for high-intent search since 2024.
• Summersalt's CEO said on 2026-07-01 that the company is deciding where to consolidate its technology vendors.
• Optiversal's stated scope includes reporting for investment decisions inside its SEO program.

Practical opening

“Summersalt's CEO is actively deciding where to consolidate technology vendors. The named specialist owns reporting only inside its published search scope. That suggests consolidation needs an independent metric and ownership map first. We could trace the key acquisition cohorts and identify duplicate or orphaned reporting logic.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

Vendor consolidation may be a cost decision rather than a data-quality problem.

Decision ownerLori Coulter, Co-Founder and Chief Executive Officer · LinkedIn: https://www.linkedin.com/in/lori-coulter · Email: lori@summersalt.com (validated) · CEO route; lead with decision continuity, not a stack replacement.

Evidence

• Coppa's June 2026 results say a new loyalty app and a program of website redesigns remain underway.
• Management says it is applying the new website learnings across the estate while more venue sites are in development.
• Adigi built The Swan at Streatley website as a conversion-focused outside delivery partner.
• Coppa Collective's board page identifies Mark Loughborough as Chief Executive Officer.

Practical opening

“Management is applying the website learnings while more venue sites remain in development. An outside specialist built the template venue website around conversion performance. That suggests the rollout needs one comparable measurement template across venues. We could pilot the booking, enquiry, app, and repeat-visit measures across two venues.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

Adigi, Nevado, Tablebook.me, or Pepper may already own more measurement work than their public scopes show.

Decision ownerMark Loughborough, Chief Executive Officer · LinkedIn: https://www.linkedin.com/in/mark-loughborough-236a92175 · Email: mark.loughborough@coppacollective.co.uk (validated) · CEO route; keep the first project capped because financing pressure is public.

Evidence

• Seep's growth lead says its core product lasts around one year, creating a long retention clock.
• The same current executive interview describes risk from relying too heavily on Meta for growth.
• Seep's founder says the company used outside specialists for its current brand and website refresh.

Practical opening

“Seep's growth lead is actively managing concentration risk in Meta acquisition. Seep already uses outside specialists for bounded brand and website work. That suggests short-window channel reporting can miss the decision that matters. We could define one cross-channel cohort view around acquisition quality and replenishment behavior.”

Claim boundaryDo not claim a broken implementation, an open budget, or an uncovered supplier gap.

Seep has a very small team despite its sales target.

Decision ownerEd Hamilton, Head of Growth · LinkedIn: https://uk.linkedin.com/in/ed-hamilton44 · Email: ed@theseepcompany.com (validated) · Head of Growth route; promise aggregate retail analysis only.